What Kinds of Social Media Marketing Are There?

What Kinds of Social Media Marketing Are There?


Social media marketing is the process of using social networks to drive traffic to your website and sell products or services.

There are many different kinds of social media marketing strategies, but the most common ones are search engine advertising (SEA) and search engine optimization (SEO). When combined with other techniques like paid advertising, paid promotion via social media platforms, content generation, and more, these strategies can be powerful tools for driving business growth online!

Search Engine Marketing (SEM) and Social Media Optimization (SMO)

Search Engine Marketing (SEM) and Social Media Optimization (SMO) are two different things.

SEM is a form of advertising that uses keywords to get people to your site. It’s not very good at engaging people, but it can be helpful if you have a lot of traffic coming from search engines like Google or Bing, which means more potential customers than ever before!

On the other hand, SMO is a way for brands with low traffic but a high social media following (like, say, Pinterest) to increase their exposure through posting on platforms that are often overlooked by brands with larger audiences, such as Facebook and Twitter.

Search Engine Advertising (SEA) and Social Media Advertising (SMA)

Search Engine Advertising (SEA) is a form of paid search advertising where businesses pay to have their content ranked higher in the search results. In other words, they pay to be visible on Google or other search engines like Bing when users are searching for information about their company.

Social Media Advertising (SMA) is another form of social media marketing that involves paying for ads placed on Facebook and Twitter by using an ad platform like DSPs or Bid managers. The main difference between SMA and SEA is that with SMA, the advertiser pays only when someone clicks through to the website from their ad, whereas with SEA, advertisers are charged per click regardless of whether or not someone actually clicks through from an ad impression.

Search Engine Advertising (SEA) and Social Media Public Relations (SMPR)

SEA and SMPR are both forms of paid advertising, but they have different goals. SEA is a form of social media marketing that targets potential customers who have expressed interest in your product or service through search engine results. SMPR is similar to SEA, but it targets members of your target audience based on what they’ve shared via social media.

The two types of campaigns are often used together because they complement each other well. For example, if you run an ad campaign on Facebook promoting a new product launch, you might also want to create content that encourages users who see this post to share it with their friends (also known as "social sharing").

Social Media Optimization (SMO), Search Engine Marketing (SEM), Social Media Ads, and Digital PR

Social media optimization (SMO)

Social media optimization is the process of using social media to increase traffic to your website. This can be done by optimizing your content for specific keywords or by promoting a post on a platform that has a high search volume. The goal is to have more views than any other page on Google’s results page. If you want more people visiting your site, then SMO is usually the best way to go because it improves organic traffic by making sure people find what they are looking for when they search online! Search Engine Marketing (SEM)

How to measure your success with social media marketing

Measuring the success of your social media marketing is important. You need to know how much money you’re spending and what kind of return on investment (ROI) you're getting. If you don't measure success, then there's no way to know if what you're doing is working or not.

Once again, there are many ways to measure the success of your social media marketing.

●  ROI (Return On Investment): This means how much money has been generated by the campaign as a proportion compared with its cost (e.g., $100 spent on clicks vs. $100 in ad revenue). This can also be measured over time, such as 2 years after launching an account or campaign versus 1 year after launching an account or campaign. * Customer satisfaction: If people like their experience with your brand on social media platforms such as Facebook or Instagram and continue using them regularly over time, this shows that they are satisfied customers!


This is just the beginning of your social media marketing journey. The fact that you've made it this far means you're ahead of most people who are just getting started in this field.